Ross Barnard

Artificial Intelligence (AI) has been the star of sci-fi movies, it’s thrashed a chess master at his game, and more recently it’s intimidating us marketers into thinking we’ll one day be tossed onto a pile with pagers and Betamax.

Throughout my working life, I’ve been fortunate to be employed by companies where my sexuality has not been an issue. I’ve never felt the need to hide the real me and I suppose it helps that I'm very comfortable in my own skin.

No matter what your sector or whether you operate in B2B or B2C, we believe any marketer can learn from the brands making waves. Our most recent Hitting the Mark benchmarking report crowned ASOS as the king of email marketing – and in this infographic, you’ll get all the tips you need to reign in the inbox.

Today, it’s rare to listen to a series of adverts without hearing at least one brand using the line “Don’t just take our word for it”. The phrase refers to the principle of social proof and in this post we’re going to discuss why it should be a part of every email marketer’s armoury.

Facebook, Twitter, YouTube, display ads, mobile apps, wearables… Nowadays, there are an abundance of marketing channels that you can use to communicate with and engage your prospects and customers. But the one channel – the glue that binds all your tactics together – is email.

Giving customers a great experience whenever they interact with your brand isn’t a new concept. But today, customer experience has to be orchestrated across multiple touchpoints and channels, from the mobile app to high-street stores, and should lead your marketing strategy.

Is there more panic than love in the air when it comes to planning your Valentine’s Day marketing?

A couple of weeks ago, I wrote a blog on how to choose the right marketing automation solution for your business. So let’s assume for the purpose of this follow up blog (and humor me here!) that this is where you are: you’ve trawled through your options; selected and met your shortlisted suppliers; made the decision; selected your perfect partner.

We’re always looking for ways of alleviating the stress (and - let’s be honest here - occasional boredom!) of repetitive tasks, whilst effectively marketing to our customers and prospects across multiple channels. But one of the main concerns about marketing automation is losing that all-important human touch. The truth is, however, that marketing automation can be as humanized as you allow it to be – you just have to put some thought into it.

It’s great to be a marketer. We get to be part of an industry which is fast-paced and ever-evolving with a multitude of channels at our fingertips to push our messages out to our target audience. Never a dull moment, right? 

Bob Apollo, Lisa Hutt and Jurgen Heyman discuss marketing and sales alignment Marketing our own SaaS email and cross-channel marketing platform to a segmented audience can be a complex business...