Marketing skills
Marketers wear many hats, we all know that. Just becuase your an email marketing executive, you’re not only responsible for building emails. You’re designers, content marketers, social media experts. You need to do it all.
To give you a helping hand, Dotdigital’s marketing experts are here to give you advice and helpful hints to get the job done.
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Marketing skills
A guide to B2B email marketing
High-performing email marketing is a future-proof tool to win new contracts and drive your business forward. Basically, there are two types of online marketing: business-to-customer or b2c and business-to-business or...
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Email marketing
Free email templates
Mobile devices and smart phones are beginning to change the way users access email content – whether business or personal, and whether B2B or B2C. As an email marketer, it’s...
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Marketing skills
Pay-Per-Click Brand Advertising – To Bid Or Not To Bid?
One question seems to pops up again and again when talking to our PPC clients or prospects: should they be bidding on their own brand terms or not? So, I...
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Email marketing
5 Tips For Avoiding Email Marketing Mistakes
We’ve all seen it, haven’t we? An email that pops into the inbox with a typo in the subject line or, even worse, without a subject line at all! It’s...