Marketing skills
Marketers wear many hats, we all know that. Just becuase your an email marketing executive, you’re not only responsible for building emails. You’re designers, content marketers, social media experts. You need to do it all.
To give you a helping hand, Dotdigital’s marketing experts are here to give you advice and helpful hints to get the job done.
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Marketing skillsHow to increase online engagement
Read moreDiscover new ways to engage and reengage website visitors, maximize conversions and increase customer retention.
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Marketing skillsHow to tap into the consumer’s psyche with your email marketing campaigns
Read moreThe likelihood of conversion depends on how well you pair the emotional and rational elements of your email marketing. There’s a lot to be gained from getting this marriage spot on.
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Marketing skills5 ecommerce content hacks that give you a competitive edge
Read moreIt happened again. Megastore dotcom is offering a ridiculously low price for the exact same products you’re featuring this week. There’s no way your promo campaign is going to beat that, surely?
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Marketing skills
10 tips to engage with IT – part 1
Read moreI want to give you an insight into engaging your IT colleagues in your marketing endeavors, especially if looking for, or moving, email service providers (ESPs).
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Marketing skills
10 tips to engage with IT – part 2
Read moreWelcome to the second half of my ‘Top tips to engage with your IT Director.’ In this two part blog I wanted to give our customers an insight into engaging their IT colleagues in their marketing endeavors, especially if looking for, or moving, email service providers (ESPs).
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Marketing skills
5 top digital marketing tactics for SMEs
Read moreThere’s never enough time in the day for marketers – even more so, for marketers of startups and small businesses. So what are the top tasks that you really need...
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Email marketing
The Case For Plain Text Emails
Read moreWhat is the case for plain text emails? What’s the difference between an HTML email and a plain text email? And why would you want to send a dowdy plain-text...
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Marketing skills
A guide to B2B email marketing
Read moreHigh-performing email marketing is a future-proof tool to win new contracts and drive your business forward. Basically, there are two types of online marketing: business-to-customer or b2c and business-to-business or...
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Email marketing
Free email templates
Read moreMobile devices and smart phones are beginning to change the way users access email content – whether business or personal, and whether B2B or B2C. As an email marketer, it’s...
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Marketing skills
Pay-Per-Click Brand Advertising – To Bid Or Not To Bid?
Read moreOne question seems to pops up again and again when talking to our PPC clients or prospects: should they be bidding on their own brand terms or not? So, I...
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Email marketing
5 Tips For Avoiding Email Marketing Mistakes
Read moreWe’ve all seen it, haven’t we? An email that pops into the inbox with a typo in the subject line or, even worse, without a subject line at all! It’s...
