What’s new: smarter marketing, data improvements, and WhatsApp integration

With 70% of businesses anticipating profit increases this year, the time to scale your marketing is now. This February, Dotdigital makes it easier than ever with new features designed for smarter marketing.

We’re introducing new features designed to simplify your workflows, expand your reach, and maximize your marketing campaigns, so you can focus on what matters most: growing your business.

Scale smarter and sharper

Creating effective marketing programs involves a lot of work. You might find yourself rebuilding programs repeatedly, which can waste valuable time. With Dotdigital, you can achieve quicker results. Imagine not starting campaigns from scratch whenever you want to promote new products, reach new audiences, or develop new brands. 

What’s new

Copy programs, journeys, and content across accounts

We’re excited to introduce the ability to copy programs, segments, pages, and more in bulk across related accounts. For example, if you have a parent account for your main brand and child accounts for individual stores or regions, you can now copy a successful email campaign template from the parent account to all child accounts in just a few clicks. 

If you have an especially effective segment, you can now share it with any of your accounts. This feature will save you hours of repetitive work, allowing you to concentrate on optimizing your growth strategy. You now can:

• Copy easily: Transfer program templates, campaigns, segments, and custom building blocks across all your accounts with ease.
• Be flexible: Move content between accounts in any direction you choose.
• Select in bulk: Choose multiple pieces of content to copy across various accounts and sync them automatically with just a few clicks.

Fresh Relevance and Shopify Markets

Expanding into new markets just got easier. The new Fresh Relevance and Shopify Markets integration empowers you to personalize the customer journey across borders, driving international growth and boosting global sales. 

By connecting Fresh Relevance’s personalization engine with Shopify Markets, you can manage all your international sales from a single Shopify store, creating seamless, localized experiences for every customer. With this integration, you can:

• Simplify global sales: Manage all your international sales from one Shopify store.
• Sync pricing accurately: Keep pricing in Fresh Relevance automatically updated to ensure a consistent and accurate customer experience across all markets.
• Create localized experiences: Import market-specific pricing and translations into Fresh Relevance with just a few clicks.

Smarter data, better results

87% of marketers know data is important, but turning it into effective action can be a challenge. Dotdigital empowers you to turn your data into action. We surface the insights you need to stay ahead of the competition and drive better results.

What’s new

Data Firehose (preview)

Data should drive your growth strategy, not slow it down. Empower your data and marketing teams to operate quickly and efficiently with our new Data Firehose. This powerful tool enables the automatic export of your Dotdigital engagement data directly into your data warehouse, ensuring your teams have instant access to the information they need.

You can sync raw engagement data—such as opens, clicks, and sends from your email and SMS campaigns—into your Amazon S3, FTP server, or other data warehouses.

Why is this helpful? Having all your data in one place gives you a much clearer picture of your customer’s journey so you can optimize in real-time. With this complete view, you can:

• Spot trends: Easily see patterns in your customer’s behavior.
• Understand purchase intent: Get a better idea of what your customers will likely buy.
• Improve recommendations: Give your sales and marketing teams the insights they need to boost revenue.
• Connect to your tech stack: Seamlessly integrate with your data warehouses and customer data platforms (CDPs).

Want to give Data Firehose a try? Register your interest to try Data Firehose today.

Trustpilot Service Reviews

We’ve improved our Trustpilot integration, making it easier than ever to collect and use customer feedback. You can now work with both Service Reviews (for your overall business) and Product Reviews directly within Dotdigital. This means automating the entire feedback process and putting those reviews to work.

Here’s what you can do:

• Automated review requests: Send automatic invitations for service or product reviews straight from Dotdigital.
• Sync product reviews: Bring verified product reviews into Dotdigital and use them as contact data for smarter segmentation and automation.
• Show reviews in emails: Easily drag and drop recent reviews into your email campaigns.

What does this mean for you?

• Import all reviews: Import service reviews, product reviews, or both into Dotdigital for powerful segmentation.
• Target reviewers: Automatically enroll verified reviewers into specific programs based on their feedback.
• Boost credibility: Use positive reviews as social proof in your campaigns to build trust with potential customers.

Expand your reach

With your audience spending an average of five hours a day on their phones, it’s essential to adopt a mobile-first strategy. By diversifying your channel approach, you can effectively engage a broader audience and drive growth. Dotdigital’s latest features empower you to connect with customers across various platforms, maximizing your outreach.

What’s new

SMS click-to-unsubscribe

We’re making sure you aren’t wasting your marketing budget by streamlining the unsubscribe process for your contacts. Now available in supported regions, each campaign includes now includes a simple, personalized link that allows your contacts to automatically unsubscribe with just one click. The benefits include:

• Cost savings: Reduce costs, particularly if you are sending to multiple regions. 
• Improved customer experience: Offer a hassle-free unsubscribe option for contacts.

For those sending SMS worldwide, this significantly reduces the cost of getting started, especially if your business operates across multiple countries.

TikTok Audiences 

TikTok Audiences help you understand your followers better, so you can improve your social strategy. Here are some of the new features:

• Get new analytics to track your performance.
• Receive a daily summary of any new or removed contacts, along with info about any sync issues you might have.

Enhanced product recommendations 

Our AI-powered recommendation system now takes into account product variants, which are different versions of a base product (e.g., size, color, style).

• Similar products: The AI system assesses all products and their variants to suggest the most similar items to shoppers. You have control over merchandising rules and can create tag blends to highlight variations in color, size, or material.
• Purchased with products: Recommendations accurately display the relevant product variants that customers have purchased together.

Fresh Relevance App blocks

Sending hyper-personalized emails has never been easier. You can now edit Fresh Relevance SmartBlocks right within the Dotdigital platform. Enhance your email campaigns without the need for team training or switching between platforms. You can now:

• Effortless editing: Craft eye-catching personalized banners, enticing coupons, dynamic countdown timers, advanced product recommendations, and engaging weather widgets with just a few clicks.
• User-friendly interface: Our email builder makes it a breeze to incorporate Fresh Relevance content—no technical skills required.
• All-in-one experience: Enjoy a seamless, unified journey across all of Dotdigital’s products.

WhatsApp (preview)

Want to see the power of WhatsApp marketing firsthand? We’re bringing the world’s most popular messaging channel to Dotdigital, opening up a world of possibilities for your customer engagement.

Imagine reaching customers in 180 countries, engaging them in rich conversations, all without being limited by character counts. This is the potential of WhatsApp.

Interested in WhatsApp marketing? Visit our WhatsApp page for launch updates.

Other integrations and updates

We’ve been busy adding even more value with some exciting new integrations and updates:

What’s new

Migrating from Klaviyo to Dotdigital?

Feeling the pinch of Klaviyo’s recent price changes? Now’s the perfect time to explore a more powerful alternative. Switching to Dotdigital is easier than ever with our new Klaviyo migration tool. We’ll help you make a smooth, seamless transition, so you can get back to what matters most: growing your business.

Our Klaviyo migration tool lets you:

• Select and sync lists: Choose the specific lists you want to bring over from Klaviyo and sync them directly into Dotdigital.
• Map data fields: Select the data fields you need and easily map them to the corresponding fields in Dotdigital, or create new ones as needed.
• Sync unsubscribes and suppressions: Ensure a clean and compliant transition by automatically syncing your unsubscribes and suppressions.

No manual data transfer is required. Plus, take advantage of our exclusive offer for Klaviyo migrators. We’re proud to be the platform that fuels your growth.

Raiser’s Edge NXT

We’re thrilled to announce a direct integration with Raiser’s Edge NXT, available on the Blackbaud Marketplace. This exclusive integration (one of only two available) gives Dotdigital users a significant advantage. 

With automatic syncing, contacts, and customer details are seamlessly pulled from Raiser’s Edge into Dotdigital, making it easier than ever to manage your communications.