Daily&Co increases footfall to its new Singapore store with SMS from Dotdigital

Daily&Co is a Korean company specializing in lifestyle, activewear and beauty products, sold online and in-store. The company opened a concept store located at the Marina Square shopping mall in the heart of the shopping, dining, entertainment and cultural hub of Singapore’s Marina Centre.

Use SMS to entice customers into the store

When Daily&Co decided to expand into Singapore with a new store, it needed a way to reach customers quickly and directly with targeted messages regarding in-store events. The company recognized the power of SMS and turned to Dotdigital for its expertise in creating successful messaging campaigns.

Personalized product recommendations, back in stock and loyalty scheme messages drive footfall

Working with the Dotdigital team, Daily&Co identified existing customers who would be interested in the new store, by looking at their buying history, preferences and shopping behaviours. The Marketing team at Daily&Co explains: “Using the Dotdigital platform we seamlessly sync all customer data and use SMS to drive traffic to our physical stores and encourage cross and up-sell opportunities.”

In addition to sending information about in-store events, Daily&Co extended its use of SMS to include messages about new products available in-store, back-in-stock notifications and personalized product recommendations. The Marketing team added: “The speed and immediacy of SMS has resulted in customers having a higher propensity to act on the promotions they receive, increasing sales in-store and online.”

To further strengthen customer engagement the company decided to provide SMS updates to customers taking advantage of its popular loyalty points scheme, letting them know their balance and sharing exclusive coupons. The Marketing team at Daily&Co added: “A timely reminder that points and coupons are available to be redeemed is a powerful way to increase footfall.”

Targeted SMS messages create a direct line to customers

Daily&Co attribute the success of its SMS campaigns to Dotdigital’s ‘outstanding’ delivery rate. The Marketing team said: “In the past, we have sometimes experienced issues with message delivery, but Dotdigital consistently achieves a delivery rate of over 99%. This stability is crucial to ensuring that time-sensitive SMS messages, cut through the noise and connect with the right customers at the right time.”

Since introducing SMS, Daily&Co customers have shared feedback that they appreciate timely updates about loyalty points, promotions, and back-in-stock items. What’s more, the combination of SMS and personalized product recommendations has helped to boost the average customer spend.

“Dotdigital’s SMS capabilities, combined with its local support and ecosystem of partners have enabled us to integrate SMS into our customer engagement efforts,” The Marketing team at Daily&Co concludes. “We’ve been able to create a unified and personalized experience for our customers, however, they choose to shop with us”

Looking to the future, Daily&Co is working with Dotdigital to expand its customer outreach by adding WhatsApp messaging to its programme.