Retail

Australian wine retailer leads the way using marketing automation

  • increase in ROI from email

Launching their first website more than two decades ago, winedirect.com.au is a family-owned wine retailer providing quality wine Australia-wide. Located in Adelaide, they’re spitting distance from some of the best wine regions in Australia including the McLaren Vale, Barossa Valley, Clare Valley, and the Adelaide Hills.
winedirect.com.au sources wine directly from the winemakers and producers, selecting only the best quality and value wines to ensure they can offer fantastic pricing to their ever-increasing family of wine lovers. The team consists of a bunch of passionate wine nerds who pride themselves on providing insightful, personalized service and top quality, excellent wine.

Challenge

With the overwhelming growth of its customer database, winedirect.com.au faced a key challenge. As an online-only retailer, winedirect.com.au has always strived to break down the barriers between its customers and the brand. The company also wanted to up its game in capturing customer attention and increase its sales through relevant and exciting workflows. Therefore, they were on the lookout for a long-term solution for their growing business to help them create direct and meaningful customer connections through a holistic automation approach.

Solution

With the overwhelming growth of its customer database, winedirect.com.au faced a key challenge. As an online-only retailer, winedirect.com.au has always strived to break down the barriers between its customers and the brand. The company also wanted to up its game in capturing customer attention and increase its sales through relevant and exciting workflows. Therefore, they were on the lookout for a long-term solution for their growing business to help them create direct and meaningful customer connections through a holistic automation approach.

Results

With the overwhelming growth of its customer database, winedirect.com.au faced a key challenge. As an online-only retailer, winedirect.com.au has always strived to break down the barriers between its customers and the brand. The company also wanted to up its game in capturing customer attention and increase its sales through relevant and exciting workflows. Therefore, they were on the lookout for a long-term solution for their growing business to help them create direct and meaningful customer connections through a holistic automation approach.