Both Homyped and Sportsco have continued to raise the bar with their ever-growing customer base and it was time for the brands to evaluate the current dynamics and tune their business strategy. Sportsco had the goal to increase online sales without attacking margin. The franchise stores didn’t want to lose margin through aggressive promotional activities and offers. Whereas Homyped wanted to forge ahead by expanding its reach to a broader demographic, drive customer loyalty, and encourage repeat online purchases.
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