In just six weeks the campaign generated almost 2,000 new contacts. Plus, new subscribers received a discount code as part of the campaign. While revenue wasn’t the main objective, the code was used 27 times and generated €4,000 in revenue. State of Art’s email KPIs improved too; the average open rate and click-through rate are 57.1% and 9.2% respectively.
About ISM eCompany: ISM has operated at the top of the digital commerce world in the Netherlands for over 28 years. With 150 professionals at the helm, the agency’s objective is to maximize the digital commerce success of its customers. Brands benefit from a full-service portfolio that drives business value: digital consultancy, designing and building websites, and exploring, defining, and implementing new online marketing strategies.
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