With the overwhelming growth of its customer database, winedirect.com.au faced a key challenge. As an online-only retailer, winedirect.com.au has always strived to break down the barriers between its customers and the brand. The company also wanted to up its game in capturing customer attention and increase its sales through relevant and exciting workflows. Therefore, they were on the lookout for a long-term solution for their growing business to help them create direct and meaningful customer connections through a holistic automation approach.
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