Customer profiling

Profiles

Know your audiences, understand your customers, and keep up with your brand community.

Recognize customer individuality

Profiles benefits
  • Personal. Engage every contact with personalized one-to-one conversations.
  • Insight. Get up close and personal with engagement scoring and RFM personas.
  • Time-saving. Integrations allow data to seamlessly synchronise both ways.
  • Reputation. Protect your sender reputation with our Data Watchdog.
  • Compliant. Giving you the tools to handle the GDPR with confidence and ease. 

Streamline your data

Your different pots of data work better together

Manual upload

Keep it cool and old school with individual contact uploads. Augment your existing data with additional fields for smarter targeting.

Automated list upload

Need to get your contacts in fast? Use our heavyweight API or SFTP data loader to bulk import your contacts into the platform and schedule imports to keep things running on time.

Data flows

Get a seamless stream of contact data between your CRM or ecommerce store and Engagement Cloud. Our platform connects with half of the world’s online stores – for free. So, you can engage customers faster and better than ever before.

Manual data uploadsCRM contact dataCRM contact data

Single customer view

360-degree insight that empowers relevancy and unlocks ROI

Overview

We provide you with high-level overview of every individual contact in your address book. This covers everything from opt-in status, when their profile was created, to the date of their last send and open.

Data fields

Use data fields to personalize your messages and create powerful segments. Store all your data in one place and let our intuitive tools help you make an impact on your contacts.

Preferences

Keep track of customers' preferences, with a two-way sync between your CRM and Engagement Cloud platform. Make the most of every engagement by connecting with your audience on the channels they prefer, and deliver relevant content based on their interests.

Insight data

Track customers' web behavior and synchronize any orders they've placed. Having this insight to hand makes targeting customers with relevant content a breeze.

Engagement activity

Quickly identify the messages your contacts have been sent, address books and segments they're in, and programs they've been enrolled onto.

Profiles overviewProfile data fieldsMarketing preferencesInsight dataProfile activity

Data security & compliance

Industry-leading safeguards for your peace of mind

ConsentInsight

Every marketer's must-have: upload and store consent data on every contact. From the exact text used to past instances of consent, we’ve got you covered.

Data Watchdog

Data Watchdog is our unique, predictive system that detects and actively prevents you from sending emails that may cause complaints or issues. And with Engagement Cloud, the Watchdog is always on guard.

Suppressions

Unsubscribes happen. But spam complaints don’t have to. We instantly suppress unsubscribes to protect your reputation and let you get back to doing your job.

Content insight for GDPRData watchdogSuppression list

Engagement Cloud benefits at a glance

  • Design stylish emails effortlessly with our drag-and-drop tool
  • Leverage our automation tool to create multichannel lifecycle programs
  • Unlock customer engagement with SMS messaging
  • Synchronize data seamlessly from your CRM or ecommerce store
  • Use insight to craft relevant content and create powerful segments
  • Maximize sales and ROI with data-driven messages
  • Trigger push messages and re-targeting ads for extended brand reach
  • Harness AI to send personalized product recommendations

Watch a 3 minute video

See a 3 minute video showcasing Engagement Cloud's intelligent features

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Discover the data-driven features that will empower your teams to engage customers at scale.

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