Profiles
Know your audiences, understand your customers, and keep up with your brand community.
Recognize customer individuality
- Personal. Engage every contact with personalized one-to-one conversations.
- Insight. Get up close and personal with your audiences’ habits and interests.
- Time-saving. Integrations allow data to sync and update effortlessly.
- Reputation. Protect your sender reputation with our Data Watchdog.
- Compliant. Worrying about the EU’s GDPR is a thing of the past.
Streamline your data
Your different pots of data work better together
Manual upload
Keep it cool and old school with individual contact uploads. Augment your existing data with additional fields for smarter targeting.
Automated list upload
Need to get your contacts in fast? Use our heavyweight API or SFTP data loader to bulk import your contacts into the platform and schedule imports to keep things running on time.
Data flows
Get a seamless stream of contact data between your CRM or ecommerce store and Engagement Cloud. Our platform connects with half of the world’s online stores – for free. So, you can engage customers faster and better than ever before.
Single customer view
360-degree insight that empowers relevancy and unlocks ROI
Overview
We provide you with high-level overview of every individual contact in your address book. This covers everything from opt-in status, when their profile was created, to the date of their last send and open.
Data fields
Use data fields to personalize your messages and create powerful segments. Store all your data in one place and let our intuitive tools help you make an impact on your contacts.
Preferences
Keep track of customers' preferences. Make the most of every engagement by connecting with your audience on the channels they prefer.
Insight data
Track customers' web behavior and synchronize any orders they've placed. Having this insight to hand makes targeting customers with relevant content a breeze.
Engagement activity
Quickly identify the messages your contacts have been sent, address books and segments they're in, and programs they've been enrolled onto.
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Data security & compliance
Industry-leading safeguards for your peace of mind
ConsentInsight
Every marketer's must-have: upload and store consent data on every contact. From the exact text used to past instances of consent, we’ve got you covered.
Data Watchdog
Data Watchdog is our unique, predictive system that detects and actively prevents you from sending emails that may cause complaints or issues. And with Engagement Cloud, the Watchdog is always on guard.
Suppressions
Unsubscribes happen. But spam complaints don’t have to. We instantly suppress unsubscribes to protect your reputation and let you get back to doing your job.
Engagement Cloud benefits at a glance
- Design stylish emails effortlessly with our drag-and-drop tool
- Leverage our automation tool to create multichannel lifecycle programs
- Unlock customer engagement with SMS messaging
- Synchronize data seamlessly from your CRM or ecommerce store
- Use insight to craft relevant content and create powerful segments
- Maximize sales and ROI with data-driven messages
- Trigger push messages and re-targeting ads for extended brand reach
- Harness AI to send personalized product recommendations
Discover the data-driven features that will empower your teams to engage customers at scale.