BFCM unpacked: Fresh insights & proven tactics for savvy marketers

Location: Virtual
Thursday, September 18, 2025

6:00 PM - 7:00 PM +00:00

Juliette Aiken

CMO, Dotdigital

A person taking a photo of a beauty product with their phone

The world’s largest online sales event, Black Friday Cyber Monday (BFCM), is fast approaching.

In this webinar, Juliette Aiken, CMO at Dotdigital, will share expert knowledge drawn from years in ecommerce and real-time insights from millions of marketing campaigns. Discover how to make the most of BFCM with:

The truth behind Black Friday fatigue: Is it real? When does the email rush begin, and how much is too much?
What really works during the shopping season: Actionable tactics, rooted in fresh consumer behavior insights.
Smart, creative data strategies: Learn how to overcome BFCM’s biggest challenges—boosting customer retention and driving profitability.
Don’t miss the chance to get ahead for the world’s biggest online sales event.

Reserve your spot today and get insider guidance for the biggest sales opportunity of the year!

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