Breakfast boost: The consumer secrets marketers need to know
A global survey of 3000 consumers uncovers the gap between loyalty expectations and marketing assumptions
- Location: The Ivy Soho Brasserie, 26-28 Broadwick St, London, W1F 8JB
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Wednesday, May 7, 20257:30 AM - 9:30 AM +00:00

Select your time zone
Get ready for an insightful breakfast event where we’ll be discussing the launch of our latest, exclusive report, “The loyalty divide”. Based on a Dotdigital survey of 3000 consumers, conducted in partnership with global research house GWI, this report uncovers what really drives brand loyalty and where marketers need to up their game.
The data reveals what loyalty means for different generations and how expectations change across regions and age groups. We also discovered an interesting discrepancy between the channels marketers prefer to use and the way consumers prefer to be contacted! Join us to share your thoughts on these brand new industry learnings and take away key actions on creating loyal customers that last a lifetime.
Why you should be there:
- Gain valuable, data-driven insights into what truly drives consumer loyalty.
- Align marketing tactics with consumer preferences.
- Meet other marketers and gather strategies for your next campaign.
This is one not to miss if you want to create a level of brand engagement that blows competitors out the water!
Please note, this event is exclusively for brands. Vendors and agencies are not permitted. Additionally, to maintain the event’s integrity, a maximum of two representatives per brand are welcome.
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