Events Cross-channel marketing
Webinar

WhatsApp has entered the chat: Why it’s the new marketing channel for you

Turn conversations into conversions with the world’s most popular messaging app

  • Location: Virtual
  • Wednesday, May 21, 2025
    1:30 PM - 2:30 PM +00:00
Przemek Szustak

Senior Product Manager, Dotdigital

Frank Brooks

Head of Marketing, EMEA, Dotdigital

Fred Porter

Product Manager- Unified Contacts, Dotdigital

Alex Cross

Product Marketing Manager, Dotdigital

Select your time zone

WhatsApp is the world’s most popular messaging app. So, naturally, marketers are jumping on the huge engagement potential of the channel.

As marketers around the world start to add WhatsApp into their marketing mix, we’re sharing everything you need to know to get it right.

Our WhatsApp product experts will talk you through why we believe WhatsApp is an exciting opportunity for marketers, why now is the right time to start, and break down the technical considerations you should be aware of.

You’ll also hear from our own in-house marketing team who have already seen great results from WhatsApp. We’ll be talking about what makes WhatsApp special, why it’s more than a passing ‘fad’, and explaining how you can integrate it into your overall cross-channel strategy.

You’ll leave with:

  • An understanding of why and how WhatsApp is the next big channel for you
  • Real life ideas and ways you can add WhatsApp into your marketing strategy
  • A plan to start capturing mobile numbers for building a WhatsApp list
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