Maximise your return on
advertising spend
Get more out of your ad spend by retargeting engaged customers and building personalized landing pages.
-
Audience building
Create dynamic segments to target all journey stages using unified product and behavioural data.
ConsistencyAvoid disjointed customer experiences by personalizing wherever your ad traffic lands post ad click, whether its’ web or in-app.
Real-time refreshLet Dotdigital marketing automation do the heavy lifting, with rules that add and remove customers from your audiences based on real-time behavior.
Unlock growth with AIUse powerful AI to create lookalike segments to help you scale what’s working.
Spend your advertising budget more effectively
Instead of wasting money targeting social ads at broad audiences based on guesswork, push the contacts who engage most across email, web or app into social platforms for retargeting, and see your conversions soar.
Tailor social ads based on website behavior
Maximize your return on ad spend across TikTok, Google, Facebook and X by targeting customers with ads personalized based on behavior and purchase history, like their favorite brand or product category.
Boost conversions with highly personalized landing pages
Tailor your landing page content for each traffic source (Instagram, TikTok, PPC, or wherever else…). Show relevant offers, recommendations and content based on the channel or even specific advert that drove them to your site. Add personalized pop-ups to capture their contact data and fuel your wider marketing activity.
Strike while the iron is hot
Automatically push leads captured via Google, Facebook, LinkedIn or TikTok ads into an automated follow-up journey in Dotdigital, giving you the best chance of conversion when a potential new customer is most engaged.
Frequently asked questions
What is intent-based retargeting?
Intent-based retargeting is a marketing approach that uses automation to deliver highly relevant ads, product recommendations, or messaging to a user based on their past online behaviour.
Examples of intent-based retargeting include:
- Triggering a cart abandonment email when a shopper has shown intent to buy a product by adding it to their cart
- Triggering a website pop-up with a personalized offer for a certain brand when a visitor has visited that category more than once in the last 2 days
How does intent-based retargeting improve conversion rates?
Intent-based retargeting improves conversion rates by targeting users that are more likely to convert because they have already shown intent to buy or convert before.
Intent-based retargeting is a highly effective form of personalization and personalization in marketing is proven to increase conversion rates. In fact, 94% of companies experienced a rise in conversion rates after personalizing their websites.
What is a retargeting strategy?
A retargeting strategy is a plan to reach out to people who visited your site or app but didn’t buy. It includes:
- tracking user behavior, on your website and in-app
- segmenting your audience based on what they have done e.g. products they have viewed
- using marketing automation to trigger content personalized to their behavior
The best retargeting strategies are always-on and use a range of different content formats to engage users across:
- Web
- SMS
- In-app
- Paid social and display
How does Dotdigital's retargeting work with Google, Facebook Ads ad TikTok?
Dotdigital connects with Google Ads, Facebook, and TikTok to help you run effective retargeting ads. You can create campaigns that re-engage both prospective and existing customers who have shown interest through their actions. Our paid ads integrations allow you to add or remove contacts from specific paid social and display campaigns based on their behavior.
For example, a marketer may want to target recent customers with an upsell campaign on Facebook. This is achievable with a Dotdigital automation that checks when a customer’s most recent purchase was before adding or removing them from the connected Facebook audience.
How can I measure the effectiveness of my retargeting campaigns?
To measure how well your retargeting campaigns are working, focus on these key metrics:
- Click-through rate (CTR)
- Conversion rate
- Return on ad spend (ROAS)
- Cost per lead (CPL)
These indicators reveal how well your ads re-engage users and drive meaningful actions. Analyzing these metrics helps refine your strategy and improve campaign ROI.
