Dotdigital acquires influencer marketing platform Social Snowball
Retargeting
Win back customers and revenue with intent-based retargeting
Close the gap in your traffic-to-conversion rate with intent-based retargeting. From abandoned cart recovery to transactional messaging, every touchpoint is a potential conversion.
Ad Audience Connectors
Build retargeting lists for TikTok, Google and Facebook ads
Stay top of mind after customers leave your website with retargeting across TikTok, Google and Facebook ad networks. Reduce wasted spend by focusing your advertising budget on your most engaged contacts.
Abandoned Browse
Turn window shoppers into paying customers
Ready to close the gap between traffic and conversions? Use Dotdigital’s web behavior tracking to learn more about your customers. Drive sales with automated abandoned browse programs that showcase personalized products based on their browsing history. Or trigger an SMS with a discount code that will encourage the customer to convert.
Abandoned Cart Recovery
Always-on abandoned cart retargeting
Ramp up your recovery rates. Automatically trigger abandoned cart reminders based on customer behavior. Build snappy emails with advanced personalization to make sure your customers leave nothing behind. With Dotdigital’s abandoned cart dashboard get an at-a-glance view of abandoned, converted, and lost carts, as well as revenue recovered.
Back-in-stock notifications
Never miss a sale opportunity again
Recover demand and revenue from customers with back-in-stock notifications. Use our no-code approach to add a customizable back-in-stock sign-up to your product pages. Available now with our Shopify and BigCommerce integrations. Alert customers as soon as your product is back in stock to capitalize on every opportunity.
Transactional messaging
Transactional messages that deliver
Create branded email templates in Dotdigital with ease and ensure you deliver better-than-expected experiences before and after the sale. Plus, you can track performance in our dedicated transactional email dashboard. This comes out-of-the-box with our Adobe Commerce, Shopify, BigCommerce, Salesforce, and Shopware integrations.
Frequently asked questions
What is intent-based retargeting?
Intent-based retargeting is a marketing approach that uses automation to deliver highly relevant ads, product recommendations, or messaging to a user based on their past online behaviour.
Examples of intent-based retargeting include:
- Triggering a cart abandonment email when a shopper has shown intent to buy a product by adding it to their cart
- Triggering a website pop-up with a personalized offer for a certain brand when a visitor has visited that category more than once in the last 2 days
How does intent-based retargeting improve conversion rates?
Intent-based retargeting improves conversion rates by targeting users that are more likely to convert because they have already shown intent to buy or convert before.
Intent-based retargeting is a highly effective form of personalization and personalization in marketing is proven to increase conversion rates. In fact, 94% of companies experienced a rise in conversion rates after personalizing their websites.
What is a retargeting strategy?
A retargeting strategy is a plan to reach out to people who visited your site or app but didn’t buy. It includes:
- tracking user behavior, on your website and in-app
- segmenting your audience based on what they have done e.g. products they have viewed
- using marketing automation to trigger content personalized to their behavior
The best retargeting strategies are always-on and use a range of different content formats to engage users across:
- Web
- SMS
- In-app
- Paid social and display
How does Dotdigital's retargeting work with Google, Facebook Ads ad TikTok?
Dotdigital connects with Google Ads, Facebook, and TikTok to help you run effective retargeting ads. You can create campaigns that re-engage both prospective and existing customers who have shown interest through their actions. Our paid ads integrations allow you to add or remove contacts from specific paid social and display campaigns based on their behavior.
For example, a marketer may want to target recent customers with an upsell campaign on Facebook. This is achievable with a Dotdigital automation that checks when a customer’s most recent purchase was before adding or removing them from the connected Facebook audience.
How can I measure the effectiveness of my retargeting campaigns?
To measure how well your retargeting campaigns are working, focus on these key metrics:
- Click-through rate (CTR)
- Conversion rate
- Return on ad spend (ROAS)
- Cost per lead (CPL)
These indicators reveal how well your ads re-engage users and drive meaningful actions. Analyzing these metrics helps refine your strategy and improve campaign ROI.
