Grade-A marketing
for learning and
education brands
Empower learning and development with omnichannel marketing automation
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Engage hungry minds with omnichannel marketing
Deliver the right learning opportunities to your audiences
Learning and education marketers choose dotdigital Engagement Cloud because of its ease of use, smart functionality, and seamless integration with Microsoft Dynamics CRM. Our solution is ideal for navigating the ongoing changes in education and training. Advances in technology have created new opportunities for students and learners, plus set higher expectations. So, whether you’re a prestigious university or online course provider, we have the automation tools you need to deliver personalized messages at scale.
Plus, with dotdigital you can:
- Unlock your data with two-way preference sync
- Design beautifully branded emails in minutes
- Deliver seamless learning experiences on multiple channels
- Connect with educators, learners, prospective students and alumni
- Rely on expert account management and 24/7 global support
- Record consent and stay GDPR-compliant
Convert more with automation
Meet learners and students at the right moments to inspire engagement. Segment, score, and target them effectively.
Hassle-free experiences
Make engagement easy. Deliver guided educational programs online through timely, relevant marketing automation.
Inspire lifetime learning
Drive valuable journeys of discovery with enriching educational content. Personalize through preferences and behaviors.
The all-in-one engagement platform
Connect with audiences on their preferred channels using Engagement Cloud
Action your CRM insight
Use your CRM data to build audience segments and automate important, time-sensitive workflows – delivering important messages on the right device.
Score student engagement
Garner preferences and behaviors to score contacts. Gauge their suitability for courses and qualify them fast, enrolling learners onto the right programs.
Automate lifecycle programs
From student nurture campaigns to course enrolment and support, automate engaging email campaigns that offer guidance for learners – saving you precious time.
Make education accessible
Keep learners on track with triggered messages directly to their device via SMS when they’ve missed a class or have an approaching deadline.
Optimize engagements
Inform your content with preferences, such as subject or training course, and deliver timely messages triggered after an event or webinar.
Exceed expectations
Create first-class experiences for academics and learners, delivering authentic advice over live chat and Facebook Messenger.
City Lit
City Lit is where London learns, the capital’s ultimate destination for inspiring daytime, evening and weekend courses for adults. The brand welcomes thousands of learners every year, offering a wide range of courses taught by expert practitioners. See how they harness the power of automation to re-engage dormant contacts
Graduate to the next level of marketing excellence
dotdigital's intuitive data-driven tools make you a smarter, faster taskmaster
Gather your key data under one roof and build smarter segments that help you target learners more effectively. Getting the message right has never been easier: With dotdigital linked to your CRM, you can utilize your data to drive powerful workflows that inform teams – across your whole organization – with actionable insight.
Capture contact preferences through easy-to-build forms and on branded landing pages, then curate the right message on their favorite channel. Whether it’s email programs or broadcast SMS, social retargeting ads or push campaigns, data-driven messages provide context for learners in an otherwise noisy digital world.
Whether your focus is opens and clicks or course enrolment rate, our suite of reporting tools has you covered. Measure the impact of your omnichannel marketing campaigns using detailed email reporting, plus gauge the success of your dynamic content with link tagging. What’s more, our sender reputation score will keep you clued up on your deliverability performance, too.
Higher education success stories
dotdigital helps educational institutions inspire learning and achievement
Watch a quick demo
We’ve created a short platform demonstration specifically for those using Engagement Cloud in learning and development. Complete the form for immediate access.
