Prove your impact and spot opportunities
Attribute every conversion and plan where your next ones will come from with advanced reporting and analytics.
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Unified journey tracking
Track the entire customer journey, from first website visit to their most recent in-app purchase.
Campaign optimizationUnlock growth from one-off and multi-step programs with AI-assisted A/B testing and analytics.
Audience trendsAnalyze segment engagement and revenue by behavior, region, or purchase data.
Ecommerce attributionConnect your favorite ecommerce platform to attribute everything back to sales, whatever the channel.
Campaign reporting that shows the full picture
Easily compare and understand how every initiative across email, mobile and web is performing. Go beyond opens and clicks with advanced revenue attribution reports that prove the true value of marketing to your business.
Optimize performance of your programs
See how all your triggered campaigns and programs are performing, including step-by-step insights, so you can spot what’s working and identify opportunities to improve.
Identify and tap into best practice across accounts
Manage multiple brands or team accounts? Account analytics shows you which teams and campaigns are performing best. Use these insights to foster cross-team learning and track against your growth objectives.
Track every click through to sale
Discover what’s actually driving sales with integrations that track clicks through to purchase. Integrate with leading ecommerce platforms including Shopify, Adobe Commerce, BigCommerce Salesforce Commerce Cloud, and Shopware.
Cut the guesswork with real-time customer insights
Identify segments that need nurturing or are ready to convert via your live opportunities dashboard. Turn these cohorts into actionable campaign lists in one click.
Dig deeper with powerful data exports
Use our firehose to export real-time reporting data into your data warehouse so your data analysts can work their magic, or push data into Google Analytics for deeper analysis.
