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5 super-effective tactics to re-engage lapsed leads

Database decay is inevitable: every year you lose around 22.5% of your contacts. But it’s important to make sure you’re not only focusing on hooking new subscribers. Repeat customers spend 67% more than new ones, so you’d be missing a massive chance to bump up your profits of you did.

In this cheatsheet we’ve outlined five tactics you can adopt – either exclusively or together – to win-back customers before they’re lost forever.

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