Best practice guide

A step-by-step guide to email design

6 steps to creating clickworthy emails that captivate and convert

Once someone opens your email, you only have five seconds to grab their attention. The inbox is a busy place – if you don’t capture attention in five seconds, there are plenty of other emails that will.

A captivating email design stands out, conveys a message, represents your brand, and drives clicks. In our newest guide, we outline how you can create a winning design from header to footer.

The guide covers:

  • The importance of acing your email marketing
  • The power of CTAs, design planning, and employing core design principles
  • “See it in action”: examples of excellent email design to inspire you

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