Calculate your email marketing ROI

Discover the value behind every email you send

Email marketing is the unrivalled king of the marketing channels. With the power to return $42 for every $1 spent it offers a return on investment (ROI) like no other.

But it can be hard to track the profitability of your marketing efforts.

With this email ROI calculator, we’ve made it easy for you to discover the value behind every email you send. By seeing the ROI of every campaign, you’ll be better equipped to adapt your marketing strategy to focus on revenue-generating sends, achieving your goals faster.

Download our worksheet and:

Discover the value of every email and conversion
Understand campaigns that are driving your revenue up
Identify new goals backed up data to improve you marketing efficiency

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Calculate your email marketing ROI

Other resources

MarTech RFP guide

The 2026 tactical marketing guide

What marketing channel does your campaign deserve?

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.