DMA Marketer email tracker 2019

Email marketing continues to evolve in the face of unprecedented technological change. As consumers mature, marketers will need to continue advancing their email tactics and integrating the channel with other customer touchpoints.

Let’s not forget that there are myriad tools at the marketer’s disposal – not just to deliver more data-driven campaigns, but to measure their success, too.

This report addresses the pinnacle changes that have occurred in the last year – email ROI is unmissable. Gain insight into how industry-wide marketers are using email to engage their customers.

The GDPR effect is also a hot topic of debate: has it been a force for opportunity rather than adversity for businesses? Hear straight from the marketer’s mouth on how the new regulations have impacted them.

Grab your copy now to discover the current state of email.