Resource

Email essentials: how to collect customer data

For your email marketing to drive real results it needs to be relevant and action-inspiring.

To create relevant emails, you need to know your customers. To know your customers, you need to be collecting customer data at every opportunity. But with data privacy at the forefront of minds for customers and brands alike, it’s important we collect the right information using appropriate tactics.

In this cheatsheet we look into the top tactics brands should be using to get to know their customers.

Download today and:

  • Learn about the different kinds of customer data you should be collecting
  • Discover new tactics and strategies that will help you collect the right information
  • Start collecting the right data that’ll improve your marketing results
Get in touch
This field is for validation purposes and should be left unchanged.

Other resources

  • Guide

    US data privacy laws 101

    Understand everything marketers need to know

  • Guide

    WhatsApp marketing: everything you need to know

    Understand the opportunity of WhatsApp for marketing in minutes

  • Guide

    Ultimate member experience optimization checklist

    Say goodbye to overwhelm with this ultimate checklist to boost and clarify your member experience strategy.

  • Marketing personalization platform

    One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

    Marketing personalization platform
    '