Email essentials: how to collect customer data
For your email marketing to drive real results it needs to be relevant and action-inspiring.
To create relevant emails, you need to know your customers. To know your customers, you need to be collecting customer data at every opportunity. But with data privacy at the forefront of minds for customers and brands alike, it’s important we collect the right information using appropriate tactics.
In this cheatsheet we look into the top tactics brands should be using to get to know their customers.
Download today and:
- Learn about the different kinds of customer data you should be collecting
- Discover new tactics and strategies that will help you collect the right information
- Start collecting the right data that’ll improve your marketing results
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Please note that we gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.