Marketing trends ebook

From clicks to check-ins: travel booking trends

Travel customers confessions: The good, the bad, and the booking experience

The findings from this survey of 2,000 travellers uncovers holidaymakers’ frustrations and delights related to the booking experience. We’ve collated this data to provide a snapshot of key findings and offers insights into evolving consumer needs in the travel industry

Our secret sauce to great marketing decisions is on-the-ground insights. But who would try to seek out, quantify and understand the behavior of highly volatile travel customers? We did.

And what did we find? That in the post-post-pandemic era, consumers are eager to invest in holidays. And to help you capitalize on this trend, our expert team at the newly acquired Fresh Relevance conducted a survey of over 2000 participants, unveiling holidaymakers’ frustrations and delights related to the booking experience.

Report highlights:

  • Uncover customer frustrations and pain points during the booking process.
  • Identify key elements that delight customers and enhance their experience.
  • Get strategic recommendations to align your business with evolving expectations.
Get in touch
This field is for validation purposes and should be left unchanged.

Other resources

  • Guide

    WhatsApp marketing playbook

    Convert on the world’s most popular messaging app

  • Guide

    APAC marketing benchmarks to fuel your strategy

    Unlock regional cross-channel marketing insights

  • Guide

    Americas marketing benchmarks to fuel your strategy

    Unlock regional cross-channel marketing insights

  • Marketing personalization platform

    One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

    Marketing personalization platform
    '