From clicks to check-ins: travel booking trends

Our secret sauce to great marketing decisions is on-the-ground insights. But who would try to seek out, quantify and understand the behavior of highly volatile travel customers? We did.

And what did we find? That in the post-post-pandemic era, consumers are eager to invest in holidays. And to help you capitalize on this trend, our expert team at the newly acquired Fresh Relevance conducted a survey of over 2000 participants, unveiling holidaymakers’ frustrations and delights related to the booking experience.

Report highlights:

• Uncover customer frustrations and pain points during the booking process.
• Identify key elements that delight customers and enhance their experience.
• Get strategic recommendations to align your business with evolving expectations.