Getting started with: Lead scoring for B2B

Lead scoring helps B2B marketers focus on the right accounts to drive ROI, aligning marketing and sales goals to grow your business faster and more efficiently. But lead scoring only works when it’s set up properly and used effectively.

In this cheatsheet, we’re stripping things back so you can set up a lead scoring model that works for your business. In this cheatsheet you’ll learn:

  • What lead scoring is and why it’s essential for B2B marketing
  • What data you can and should be scoring
  • How you can use lead scoring to deliver relevant and targeted email marketing to prospects
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