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Resource
The ultimate guide to lead scoring
Deliver sales-ready leads every time
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New leads are vital to your business, but with so many variables at play, it can be tricky to know where their head is at. Handing over a prospect to your sales teams before they’re ready will not result in a conversion and your marketing efforts will have been wasted.
That’s where lead scoring comes in. By identifying the most promising leads you’re able to nurture them effectively and deliver sales-ready prospects every time.
This guide explains:
- What lead scoring is and how it works
- The ways you can implement lead scoring today
- Why lead scoring is so important for conversion