Hit the mark: Data collection checklist

Customer data lets you cut out the guesswork and deliver informed, accurate, and engaging marketing. Hitting the Mark found that brands scored just 22% for data capture tactics, indicating an area for growth.

In this cheatsheet, you’ll discover four areas where brands are currently underutilizing customer data alongside the tactics that will drive engagement.

Get equipped with ways to drive customer data capture, how to utilize this data, and how to ensure you’re collecting insights from every customer at every step of the journey.