Hit the mark: Email marketing checklist

This is the first in a brand new series of how-to cheatsheets inspired by the eye-opening discoveries in our Hitting the Mark report. Our analysis of 100 top brands from around the globe revealed that a startling 59% of brands are missing essential email best practices.

In this cheatsheet we’re covering four non-negotiable email marketing practices that will enhance your customer engagement. Whether you’re an email marketing beginner or seasoned professional, understand the importance of time-tested strategies and get to know newer tactics that will boost your email engagement.

Learn essential tactics that can take your email marketing from zero to hero, and make you stand out from the crowd.

You’ll discover:

• Exclusive insights into the email marketing tactics of top brands
• Which tactics are frequently overlooked
• Why these tactics are important
• How you can implement them