The big takeaways

We analyzed 100 brands to identify which customer journeys are delivering impact, and how you can apply those learnings to your own marketing strategy.

77% of brands send a welcome flow, but only 29% have a multi-touch program. The Hitting The Mark report looks at gaps across key stages of the customer journey and pulls out real examples of brands getting their tactics right.

74 %

of brands don’t personalize their marketing at all

86 %

of brands don’t automate beyond welcome and cart recovery flows

41 %

of brands use one or more tactics to drive newsletter sign-ups

20 %

of brands use product recommendations to personalize campaigns

Hitting the Mark email campaign inspiration example
The Dotdigital marketing maturity quadrant - Hitting the Mark
Hitting the Mark expert insights

Explore the emails that caught our attention in a busy inbox to find something new to try in your next send.

All brands were mapped onto Dotdigital’s marketing maturity quadrant, creating a snapshot of automation and personalization expertise.

Learn from Dotdigital in-house experts, partners and customers on how to take your campaigns from good, to great.

1,879 emails later

Over 90 days, campaigns from 100 global brands filled our inbox.
We read every single one. Some we forgot instantly, others we’re still talking about. This report shows you how to build the type of emails your customers will remember.

Thanks to our industry experts