How brand authenticity improves customer loyalty

90% of customers say authenticity is a vital factor in deciding which brands they support

Why do some brands flourish where others fail? How do these brands set themselves apart when competition is at an all-time high? What have they got that others don’t?

The answer might surprise you – authenticity is the backbone that drives success and loyalty.

Download this ebook to learn:

The growing significance of authenticity in marketing
The benefits of authentic marketing
Four strategies to inspire customer loyalty

First name(Required)

Last name(Required)

Business email(Required)

Company name(Required)

Country(Required)

This field is for validation purposes and should be left unchanged.

We’ll use the email address that you provide us to send you the resource you requested, please refer to our Privacy Policy on how your personal data is treated. Please note that we gather data around email opens and clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.

Dotdigital may contact you further where we have a legitimate interest to notify you of new content, you can unsubscribe from this at any time.

Other resources

Guide

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

Watch instant demo

How brand authenticity improves customer loyalty

Other resources

WhatsApp marketing playbook

APAC marketing benchmarks to fuel your strategy

Americas marketing benchmarks to fuel your strategy

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.