The welcome and abandoned cart programs are the two most important growth campaigns a brand can send its new customers.
First impressions count; whether you’re introducing your brand in a colorfully branded email or reminding someone about the contents of their cart with an SMS, their next decision is made within seconds.
Those contacts that qualify for a welcome or cart recovery message have previously interacted with your brand. So, it’s important to remember that they’re likely to interact again, this time more quickly.
Getting these two campaigns spot on can set a mutually fruitful customer relationship in motion. It’s your moment to sell the sizzle (and the sausage!) and solve your customers’ needs.
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