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Resource
How to stop churn
Top tips to reduce customer churn as unsubscribe rates continue to rise
![](https://mkr1en1mksitesap.blob.core.windows.net/staging/2021/12/How-to-stop-churn-LP-hero.png)
A low level of churn is healthy, but too much can be a problem for your business. Retention is cheaper and more cost effective than acquisition, so make sure you have a strategy in place to reduce customer churn.
In this cheatsheet we explore:
- Customer behavior shifts
- Brand new data on customer churn
- The strategies you can put in place to counter churn