How to stop churn
Unsubscribes are rising, and contact creations are falling. It’s time to address churn.
A low level of churn is healthy, but too much can be a problem for your business. Retention is cheaper and more cost effective than acquisition, so make sure you have a strategy in place to reduce customer churn.
In this cheatsheet we explore:
- Customer behavior shifts
- Brand new data on customer churn
- The strategies you can put in place to counter churn
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