How to stop churn | Dotdigital

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How to stop churn

Unsubscribes are rising, and contact creations are falling. It’s time to address churn.

A low level of churn is healthy, but too much can be a problem for your business. Retention is cheaper and more cost effective than acquisition, so make sure you have a strategy in place to reduce customer churn.

In this cheatsheet we explore:

  • Customer behavior shifts
  • Brand new data on customer churn
  • The strategies you can put in place to counter churn
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