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Is there a perfect ecommerce customer experience?

Dotdigital | Is there a perfect ecommerce customer experience

Marketers in every sector, from every vertical and industry understand that customers value strong and personal relationships with their favorite brands – but none more so than ecommerce retailers. To stay ahead of the competition, you must understand exactly who your customers are, and what they expect from you.

As online interactions become central to your customer relationships, it’s important for you to take a digital-first approach with your marketing.

Understanding the customer journey is essential for marketers and merchants looking to deliver unforgettable ecommerce experiences.

In this Ebook, we’ll take you through the four stages of the customer journey:

  • Awareness
  • Consideration
  • Decision-making
  • Post-purchase consideration
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