Lead nurture matrix
Get the tactics you need to execute an effective lead nurturing strategy
Lead nurture is about reaching the right prospect at the right time with the right message. To help you get it right every time, we’ve designed a matrix worksheet where you can plan your lead’s journey from unaware prospect to champion customer.
Inside, you’ll find the tactics you need to execute an effective lead nurturing strategy. We’ll instruct you at each stage of the lead lifecycle on which emails to send, content to publish, and much more.
- Define your lead’s role and responsibility
- Visualize your business’s sales cycle
- Plan your email campaigns and programs
- Produce engaging content that solves problems
- Know which KPIs to measure against
dotdigital may contact you further & send you additional content where we have a legitimate interest to do so, which you will be able to unsubscribe from at any time. Please note that we gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.