Masterclass series

Marketing automation masterclass: The birthday one

Learn how to create a birthday automation program to surprise and delight your customers

Birthday programs are a great opportunity to grow loyalty and create brand advocates, whilst also driving business through incentives.

As marketers we strive to create authentic connections with customers in order to grow value-driving relationships, and an effective birthday program is the perfect way to show your customers you appreciate them. Customer loyalty is hard-fought in today’s marketplace, but it can be won through personal birthday messaging, unique customer deals, and a clever automation campaign.

In this edition of our Marketing automation masterclass: The birthday one, we’ll show you:

How to craft a birthday automation campaign that creates joy and loyalty
Winning birthday program examples from successful brands to inspire your campaigns
Ways to utilize your customer’s birthday to drive repeat business and revenue

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