Masterclass series

Marketing automation masterclass: The birthday one

Learn how to create a birthday automation program to surprise and delight your customers

Birthday programs are a great opportunity to grow loyalty and create brand advocates, whilst also driving business through incentives.

As marketers we strive to create authentic connections with customers in order to grow value-driving relationships, and an effective birthday program is the perfect way to show your customers you appreciate them. Customer loyalty is hard-fought in today’s marketplace, but it can be won through personal birthday messaging, unique customer deals, and a clever automation campaign.

In this edition of our Marketing automation masterclass: The birthday one, we’ll show you:

  • How to craft a birthday automation campaign that creates joy and loyalty
  • Winning birthday program examples from successful brands to inspire your campaigns
  • Ways to utilize your customer’s birthday to drive repeat business and revenue

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