Masterclass series

Marketing automation masterclass: The re-engagement one

Learn the most effective ways to re-engage your customers before they lapse altogether

No matter how great your emails are, you’re always going to find some customers become unengaged. However, hope is not lost. A strong re-engagement program re-engages and re-energizes your customer’s interest in your brand and brings them back into the fold.

A solid re-engagement strategy cannot be underestimated, as increasing customer retention by just 5% can increase profits by 25% to 95%, and will save on further acquisition costs to maintain a healthy database.

With this in mind, we’re sharing our top tips for nailing your re-engagement program – sometimes known as win-back. This program targets customers who were once active and engaging with your brand, but haven’t done so in a while.

In this edition of our Marketing automation masterclass: The re-engagement one, we’ll be covering:

What an effective re-engagement program looks like
How to optimize your win-back automation with personalization
Which channels to use to retain your lapsing customers

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