Masterclass series

Marketing automation masterclass: The events one

Learn how to maximize online engagement from events using automation

The challenges of event marketing are endless. A lot of time and effort goes into maximizing the impact of an event to capture the attention of your audience in the moment. But, it doesn’t stop there.

Nurturing prospects from events and engaging them long-term requires a carefully structured, multi-touch experience. And the key to making that simple is an effective events automation program.

In this edition of our Marketing automation masterclass: The events one, we’ll show you how to:

  • Create an automation program that drives registrants to your events
  • Maximize attendance and retention with engaging pre-event content
  • Utilize cross-channel marketing automation to improve the ROI of your events

Download the cheatsheet now.

Get in touch
This field is for validation purposes and should be left unchanged.

Other resources

  • Hitting the Mark 2024

  • Guide

    The ultimate marketing playbook Americas edition

    Discover insights from industry leaders to help you refine your marketing strategy

  • Guide

    A guide to Dotdigital for sports and entertainment brands

  • Instant platform demo

    See why Dotdigital is the ultimate platform for designing unforgettable CX

    Instant platform demo
    '