Masterclass series

Marketing automation masterclass: The events one

Learn how to maximize online engagement from events using automation

The challenges of event marketing are endless. A lot of time and effort goes into maximizing the impact of an event to capture the attention of your audience in the moment. But, it doesn’t stop there.

Nurturing prospects from events and engaging them long-term requires a carefully structured, multi-touch experience. And the key to making that simple is an effective events automation program.

In this edition of our Marketing automation masterclass: The events one, we’ll show you how to:

  • Create an automation program that drives registrants to your events
  • Maximize attendance and retention with engaging pre-event content
  • Utilize cross-channel marketing automation to improve the ROI of your events

Download the cheatsheet now.

Complete the form
This field is for validation purposes and should be left unchanged.

Other resources

  • Nonprofit power pack

    For select organizations

  • Guide

    MarTech RFP guide

    Find your next marketing platform with this practical guide. Take what you need, leave what you don’t.

  • Guide

    The 2026 tactical marketing guide

    Curated by Dotdigital. Written by our favorite marketers.

  • Marketing personalization platform

    One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

    Marketing personalization platform
    '