![](https://dotdigital.com/wp-content/themes/dotdigital/images/temp/hero-case-studies-ornaments.png)
![](https://dotdigital.com/wp-content/themes/dotdigital/images/temp/hero-case-studies-ornaments-mobile.png)
Masterclass series
Marketing automation masterclass: The welcome one
Learn how to grab your new customers’ attention with a clever welcome series
![](https://mkr1en1mksitesap.blob.core.windows.net/staging/2024/02/Welcome-Landing-page-Hero-image-500-x-375.png)
Engaging meaningfully with customers you don’t know much about is tricky, but the key to creating a good first impression is a clever welcome program.
As one of the core components of our marketing automation masterclass, we’re bringing you a guide to creating a welcome program that introduces and sells your brand in seconds.
In this edition of our Marketing automation masterclass: The welcome one, we’ll show you:
- How to welcome new customers into your brand with a curated welcome
- The best messaging to include, recommended timings and split test ideas to get started
- Proven welcome tactics with examples from leading brands
Download your copy of our marketing automation masterclass cheatsheet now.