Mastering moments-based marketing

The CMO’s playbook for captivating customer experiences

Moments-based marketing revolutionizes the way brands engage and interact with their customers by delivering personalized and timely messages that resonate with their audience.

With a focus on maximizing opportunities across touchpoints throughout the customer journey, our new whitepaper explores the techniques and benefits to creating highly satisfying experiences which increase engagement, conversions, and loyalty.

Access the whitepaper to learn:

How to leverage real-time customer data to provide tailored marketing experiences
Methods of reactionary marketing to respond effectively to market changes
Ways to improve engagement and loyalty with cross-channel relevancy

Our moments-based marketing whitepaper provides the tools and formula to update and adjust your strategy to stay competitive and relevant in the rapidly evolving landscape.

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Mastering moments-based marketing

Other resources

MarTech RFP guide

The 2026 tactical marketing guide

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One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.