Optimized reporting

Learn how marketers can adapt quickly through challenging times.

Dotdigital | Optimized reporting - Best practice guide

Pandemic aside, consumer preferences have seemed to turned on a dime for years. As marketers, our skillset makes us uniquely placed to be able to adapt to change like no one else. But to do this, we need the right tools to understand deeply, and react accordingly, and we need more than just the raw data. What marketers really need to be at the top of their game at all times is good reporting.

In this guide, we’ll explore:

  • The KPIs to keep an eye on
  • The actions to take to both rectify downward trends and replicate success
  • And how you can use reporting to fine-tune and tweak your campaigns like never before
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