Test for success: The A/B/Cs of split testing

Email marketing is a really strong channel, that’s no secret. Ensure you’re getting the most from it by utilizing split testing.

Split testing is a great way to keep your campaigns from being repetitive or stagnant, to continue to learn from every send, and it keeps you in tune with your customers. It’s also reportedly overlooked by many marketers, so it’s a great way to get ahead of the competition.

In this ebook, we define what exactly split testing is and the various formats it can come in. Then we’ll look at the effect it can have on your business, how to get started, and what to look out for when you’re up and running.

In this ebook you’ll learn:

• What split testing is and why it’s important
• How to get started with testing your campaigns
• Which elements can be tested for success
• Best practice for optimizing your marketing