The fundamentals of testing worksheet

Know what and how to test in your email campaigns

It’s time to dig deep and discover what’s the secret behind your most successful campaigns.

We all know how important it is to test emails, but, at best, we’re only testing our subject lines. There’s so much more you should be looking into to truly uncover what your readers want from your marketing campaigns .

It’s important to take the time and regularly test your emails. We’ve put together this worksheet, so you have one place to track the results of your testing, helping your compare and constantly improve your work.

Download this worksheet to:

  • Gain the confidence to regularly test more than just subject lines
  • Have a single place to track your tests in a clear and organized way
  • Discover what your readers like and dislike and drive your customer engagement to new heights
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