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Adorn Cosmetics case study

Watch how Australian beauty brand increased it’s total revenue by 47%

Adorn Cosmetics is Australia’s leading zero-waste, cruetly-free beauty brand who’ve over the years put emphasis on building products personalized to each of its customers.

The team at Adorn chose Dotdigital as its marketing automation provider because of the platform’s commitment to being carbon-neutral and the presence of sophisticated tools like data segmentation, personalisation, and RFM.

After the launch of its automated programs, the brand was able to increase its customer lifetime value by 59% and the total revenue by 47%. The success of their automation is also attributed to their seamless tech-stack comprising of Magento 2.0 and Yotpo.

“The proactiveness of the partnership is something we absolutely love about Dotdigital” – Briony Kennedy, Founder & CEO, Adorn Cosmetics

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