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Become an expert in RFM & eRFM

Watch our in-house platform trainer to get ahead of the competition with RFM & eRFM

Nowadays, consumers are being marketed to by more brands, more regularly, and are demonstrating a propensity to try new things, as a greater percentage becomes comfortable shopping around virtually. This means the timing of your marketing activities is becoming more important than ever before.

Creating unique personas based on your customers buying behavior, allows you to deploy different marketing tactics to different customer groups and layering on their engagement will put you in a unique position to discover new revenue opportunities with ease.

What you’ll learn:

  • What is RFM?
  • The missing piece of the puzzle eRFM
  • How to implement both RFM & eRFM in your marketing activities
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