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Delving into reports with Google Analytics 4

Learn how to get the most from the new version of Google Analytics

With the sun setting on Universal Analytics on July 1 2023, our platform experts run you through the latest edition of Google Analytics – GA4. You’ll learn how to see exactly what channels your revenue, conversions, and benefits are coming from by using Dotdigital and Google Analytics together.

In this training video, you’ll learn:

How to monitor email, SMS, and other Dotdigital channel success with Google Analytics
How to add Google Analytics link-tracking codes to campaigns
How to track overall performance vs other channels used
How to build custom reports that work for your business
And much more

Watch the video now.

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