Delving into reports with Google Analytics 4
Learn how to get the most from the new version of Google Analytics
With the sun setting on Universal Analytics on July 1 2023, our platform experts run you through the latest edition of Google Analytics – GA4. You’ll learn how to see exactly what channels your revenue, conversions, and benefits are coming from by using Dotdigital and Google Analytics together.
In this training video, you’ll learn:
- How to monitor email, SMS, and other Dotdigital channel success with Google Analytics
- How to add Google Analytics link-tracking codes to campaigns
- How to track overall performance vs other channels used
- How to build custom reports that work for your business
- And much more
Watch the video now.
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Please note that we gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.