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Dotconnect: A humanistic approach to data

Decoding data to connect with shoppers

Watch our virtual webinar hosted by Kent Terpe, Partner Manager at Dotdigital with special partner guest, Heather Nigro, Principal Consultant at Moxxii.

The opportunity for connection between technology and humans through data is powerful and rewarding. In an ecommerce landscape riddled with challenges, it’s key to understand and analyze data by connecting with a humanistic approach to concrete problems at hand.

In this session, Heather and Kent discuss different solutions to uncover how to take data to drive decisions with a humanistic approach.

Watch this Dotconnect to learn:

  • How users are interacting with your website through data to uncover opportunities and remove obstacles
  • Strategies to support a humanistic approach to technology that leverage behavioral science
  • Emerging trends in analytics tools for ecommerce
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