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A humanistic approach to customer data

Decoding data to connect with customers using marketing automation analytics tools

The opportunity for connection between technology and humans through data is powerful and rewarding. In a landscape riddled with challenges, it’s key to understand and analyze data by connecting with a humanistic approach to concrete problems at hand.

Watch our virtual webinar hosted by Kent Terpe, Partner Manager at Dotdigital with special partner guest, Heather Nigro, Principal Consultant at Moxxii.

In this session, Heather and Kent discuss different solutions to uncover how to take data to drive decisions with a humanistic approach.

Watch to learn:

  • How users are interacting with your website through data to uncover opportunities and remove obstacles
  • Strategies to support a humanistic approach to technology that leverage behavioral science
  • Emerging trends in marketing automation analytics tools
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