Dotdive into data | Dotdigital

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Dotdive into data

In this episode of dotdive, we explore how data can be managed to craft meaningful customer experiences.

Dotdigital | Dotdive into data

91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations. Further, 83% of consumers are willing to share their data to enable a personalized experience. The caveat here is data control.

In this episode we are bridging the gap between customer data and retention. We discuss the importance of data control and transparency, and how giving customers control over how their data is held and used can extend the customer lifecycle.

What will I learn?

Our Head of APAC Marketing, Aparna Gray, dives into 4 key areas to harness your data:

  • Capturing valuable data
  • Personalizing your content
  • Keeping the customer journey going
  • Amplifying your reach
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