Dotdive into all things eRFM
In this episode of dotdive, we dive into detecting and acting on purchase intent by using eRFM.
You might be familiar with the RFM model which shows how recently (R = recency) someone made a purchase, how frequently (F = frequency) they purchased, and for what value they purchased (M = monetary).
In this dotdive series we take RFM to the next level by adding engagement to the mix. We introduce to you; eRFM. A holistic model that presents you with customer personas which are then scored based on levels of purchase intent and are ready to be converted.
What will I learn?
In this episode, our Product Marketing Manager Julia and Product Manager James show you how to identify purchase intent and introduce you to the ultimate model for uncovering revenue opportunities; eRFM.
- What is purchase intent
- How to identify purchase intent signals
- Introducing eRFM
- How to get started with eRFM
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