Holiday Readiness

Omnichannel engagement strategies for a successful holiday shopping season

Consumers today expect a seamless, unified experience, no matter where they engage with a brand—whether in-store or on their desktop or mobile devices. An omnichannel customer engagement strategy is no longer a nice-to-have, it’s a fundamental requirement to compete during the busy holiday season.

Join Aparna Gray, Head of Marketing, APAC, as she takes you through her top tips and real-life scenarios, on how to build intelligent omnichannel engagement strategies in preparation for the upcoming holiday shopping season:

• Think mobile-first and always start with your data
• Avoid batch-and-blast communications. Segment and personalize to stand out from the crowd.
• Up your email game. Set up welcome and abandon cart programs for quick wins.
• Create experiences that transcend location, device, and channel.
• And more…