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Gen Z: How to win the next generation’s loyalty

Understanding your future customers is key to winning their hearts and wallets

As Gen Z grows up, so does their buying power – with $450bn in their pockets and their age range making up 32% of the global population, it’s crucial that brands cater to Gen Zers.

Tune in as our experts dive deep into what makes the next generation tick, and how brands can win the loyalty of this fickle generation.

We discuss:

What Gen Z’s distrust in brands means for your strategy
How to align your brand with Gen Z’s values
Tactics for winning over the most discerning audience yet
Examples from brands that are winning with the young market

Secure the loyalty of your future customers – watch on demand today.

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