Mythbusting AI: Is it all bullsh*t?

A lot of companies claim to be doing AI marketing, but what does that actually mean? AI sounds confusing, overly complex and out of reach for most marketers, but that’s because not many companies who say they’re doing it actually are.

In this webinar, we dispel the idea that AI is something only large corporations can utilise and explain the types of AI you can be using right now. See the differences between true AI, machine learning, deep learning, data science, and big data. Get examples of who is doing it well (and who isn’t!), and see real examples of how you can implement variations of these techniques to support your marketing efforts, regardless of your company’s size and budget.

Is the concept of true AI marketing actually bullsh*t? Join us to find out.