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Women in ecommerce

Celebrating Australia’s female leaders of ecommerce as part of International Women’s Day.

In honour of International Women’s Day 2021, the National Retail Association and Dotdigital partnered together to host a special forum designed to provide expertise and advice to retailers from Australia’s leading women retailers.

Watch this virtual chat to hear personal experiences of Sandradee Makejev, Founder & CEO, St Frock, Julie Mathers, Founder, Flora & Fauna, and Aparna Gray, Head of Marketing APAC, Dotdigital as they discuss:

The challenges faced by women in top-level roles
The way shoppers relate to consumer brands, and the effect of gender
How to be a customer experience champion both online and in-store
How did challenge bring change?

Tune in to listen to some excellent personal stories!

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